VIP shopping centre guide for Westfield
Our brief
Westfield wanted to produce a high-end giveaway for their VIP customers that would highlight all the great shopping, entertainment and VIP facilities available to them when visiting Westfield shopping centres in London and Stratford City.
Solution
We adapted our versatile PopOut with booklet format to include a second PopOut map so customers could flip easily between the informative 16-page guide and two PopOut maps of Central and East London. We achieved maximum impact by using high-end finishes such as spot UV varnish, emboss and foil as well as gold Pantone throughout the booklet to give a look and feel suitable for Westfield’s VIP customers.
Format used
Single PopOut with booklet format includes:
- Front & back covers
- 2 inside facing covers
- 1 inside cover
- 1 booklet – typically 8-40 pages
- 1 PopOut
Special features
- Special finishes
2 or more colours on reverse of map- Pantone colours
- Matt laminate
Gloss laminate
- Accessories
Vinyl or card pocketLoop stitch for lanyardGlue dot for card insert
- Customized materials
Die-cut for business cardPerforated booklet pagesAlternative paper stock
- Printing effects
- Foil blocking
- Embossing
- Spot UV varnish
Result
Westfield were so impressed with the handy and stylish-looking product we created for them that they re-ordered another similar product with us.
Choose your PopOut, a natural choice to engage your customers.