Customised PopOuts |
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The Brief
To provide press and corporate visitors with a
handy-sized marketing communication PopOut to
promote the launch of their new aircraft: the
787 Dreamliner.
The Solution
We created a special PopOut using our 32-page booklet and PopOut combination that would
clearly show the stages and processes that went
into the production of the new Dreamliner,
including a full colour PopOut diagram of the
new plane itself.
The Result
The end result was a ‘stand-out’ marketing piece
that mirrored the PR buzz created by the new
aircraft.
The PopOut innovation succeeded in
mirroring the Dreamliner innovation, thus
keeping the aviation company's achievements in
the forefront of press and VIP visitors' minds. |
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