PopOut Products | Case study British Airways & British Irish Lions rugby

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Home | Clients & Case Studies | British Airways & British Irish Lions rugby

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The Brief
British Airways approached us in their role as one of the chief sponsors of the 2009 British & Irish Lions Tour to South Africa requiring an exclusive giveaway to VIP guests that would prove invaluable to those attending games throughout the duration of the tournament.

The Solution
Starting with our popular booklet and PopOut map combination, we redesigned this format to include a lanyard clip so the product could be carried around the neck whilst on the move, enabling information to be available at their fingertips.

The Result
VIP guests had a portable product packed with information on all the tournament venues, local tourist information and travel advice, plus a section for autograph hunters, and a useful PopOut map of South Africa showing the stadium locations. The client was delighted as the PopOut carried the branding of British Airways and was 100% retained by the recipients as a souvenir of their special trip.

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Compass Maps Ltd, 6 Riverside Court, Lower Bristol Road, Bath, BA2 3DZ
Tel: +44 (0)1225 406440 Fax: +44 (0)1225 469461